“The explosive growth in the quantity and quality of personal data has created a significant opportunity to generate new forms of economic and social value”

- Rethinking Personal Data, World Economic Forum, 2012

We are living in the midst of a digital data explosion. Much of this data – about who we are and what we do – is personal data, and it’s becoming a critical component of business strategy for consumer facing brands, organisations and their suppliers. Leveraging personal data effectively can improve sales and marketing, brand perception, innovation, customer acquisition, retention and experience as well as reducing the cost to serve and managing the risks of compliance and security. To unleash its potential, however, organisations have to get their approach to personal data right. They need to build trust around data collection and use. They need to demonstrate customer value.

This annual Ctrl-Shift Personal Information Economy event offers a unique chance to unlock the rich benefits of personal information management and trusted data sharing. It explores the game changing opportunities and implications of the new information-rich digital economy. We will share the very latest thinking on the school homework help opportunities to innovate, add value and cut costs.


The inaugural Personal Information Economy 2014 was held on March 20 at Glaziers Hall in London. The event brought together leaders and innovators to share and discuss the very latest thinking on the opportunities and challenges of the personal information economy. For photos and discussion from the day, visit the PIE 2014 page. Delegates of the event are invited to access exclusive content and presentation materials via the Delegate Portal.


We had a world class list of speakers at this year’s event who joined us for a mix of keynote presentations, panel discussions, analysis, insight and sharing expert views. Keynote speakers included:

Sir Nigel Shadbolt, Chair, Open Data Institute
Sir Nigel Shadbolt drew upon his experience of leadership in midata, Open Data and the UK Government’s Information Economy Strategy to assess the implications of ground breaking Ctrl-Shift research into the market size and impact of the personal information economy.
Christopher Graham, Information Commissioner, ICO
Christopher Graham joined a panel of CEOs and senior executives to explore how to seize the opportunities of the next 18 months.
Colin Strong, Managing Director Business and Technology, GfK
GfK has been working with Ctrl-Shift to explore consumers’ fast changing attitudes and expectations to personal data issues and services. Colin’s insights were key to all wanting to succeed in this space.

For the full list of speakers please click here.


The Entrepreneurs’ Showcase is your opportunity to see exemplar services making headway in the market for PIMS (personal information management services) and meet the people behind them.

Entrepreneurs Showcase Logos.001

You can find out more about the organisations that exhibited in the 2014 showcase here.


This is an event for:

  • Large consumer facing brands that want to explore the benefits to their business of new, trust-based data sharing relationships with customers that enable new business models, propositions and customer management strategies.
  • Leading service and solution providers, systems integrators and infrastructure companies who want to identify emerging opportunities, position their company as a key player, discuss the business opportunity and network with experts and industry players.

Among delegates who attended in 2014 were senior executives from leading businesses including: Aviva; British Airways; BBC; BT; Callcredit; Co-op Bank; Department for Business, Innovation and Skills; Experian; GfK; GSMA; HP; Open Data Institute; Ofcom; Royal Bank of Scotland; Sainsbury’s; Talk Talk; Telefonica; Tesco; Visa; Vodafone; and Which?.


The Personal Information Economy event draws upon Ctrl-Shift’s in-depth market analysis, tracking and insight, our extensive innovation, business change and service delivery experience.


If you have any questions please contact us.